COLLI, STEFANO / PERRONE, RAFFAELLA
Contents:
Foreword by Joan Vinyets i Rejón
Historic Antecedents. From the Displayed Product to the Display "System"
Raffaella Perrone
Space-Identity-Company. Towards a New Concept of Ephemeral Space
Stefano Colli
Projects:
Uli Marchsteiner - Carlos Jané Camacho
Ga Architetti Associati - Du Pont
Lluís Pau/Mbm - Canal +
Dani Freixes/Eulàlia González - BD Ediciones de diseño
Juli Capella/Quim Larrea - Ardi
Silvio Wolf - Credito Valtellinese
Zaha Hadid - Blueprint Magazine
Konstantin Grcic - Authentics
Lievore Altherr Molina - Nike
Fura Dels Baus - Mercedes
Lissoni Associati - Wella
EMBT - Prospa
Robert Wilson - Domus
Estudio Mariscal - Smart
Ingo Maurer - Issey Miyake
Studio Ruiz - Zanussi
Boym Partners inc. - Vitra
BOPBAA - Hermes
Droog Design - Bang & Olufsen
Peter Bottazzi - Bang & Olufsen
Tara - Tara
Martí Guixé - Camper
Various Authors - Renault
Fabrica - Tin.It
Richard Hywel - Space
Various authors - BTicino
Biographies
Photo Credits
The need to create a corporate identity has taken on a vitally important role ever since consumers decided that not only did they look for the products they needed, but also the brand name that best "represented" them. A certain harmony must exist between consumer and trademark, and the product should be defined within spaces capable of communicating aspects of its image that go beyond its technical and functional characteristics.
Whereas in the past the main aim was to teach and inform, now other concepts have gradually come into play like persuading, captivating and surprising the consumer: in short, communicating a brand name's values. This new situation means that projects must look for new ways to establish an affinity with the user. As a result, new meeting grounds are created and alternative project formats contrived, such as installations, staged displays, performances and even theater shows.
The book includes modern-day projects for well-known trademarks like Canal+, Mercedes, Renault, Zanussi, Smart, Camper, Nike, Issey Miyake and Bang & Olufsen, which were implemented by professional designers and other creative artists, such as Zaha Hadid, La Fura dels Baus, Robert Wilson, Tara, Droog Design, Konstantin Grcic, Mariscal, Ingo Maurer and Dani Freixes.
